Our ISO 20252 consultants can help you understand and implement the requirements of the internationally recognised standard for Market, Opinion and Social Research including Insights and Data Analytics.
This global standard sets a benchmark for Market Research companies to demonstrate compliance with ethical practices and industry best practices such as the Market Research Society (MRS) Code of Conduct.
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Key Themes of ISO 20252
Planning, Delivery and Reporting on Projects and Research Work
The standard includes comprehensive requirements for the delivery of market research projects including managing the relationship with the clients, working with research participants, conduct around incentives, and the competence of personnel.
ISO 20252 recognises the importance of information security within the Market Research Industry, which is particularly relevant where organisations hold or process large volumes of personal identifiable information (PII).
The standard addresses the use of subcontractors and offers ISO 20252 Certification as a way to manage risks in the supply chain. Alternatively service providers should ensure subcontractors meet the requirements through an agreement, documentary evidence or audit.
Legal & Other Requirements
The standard requires organisations to identified and address any legal requirements applicable to their work.
Organisations implementing ISO 20252 should also be aware of the relevant industry codes of conduct such as that produced by the Market Research Society (MRS) in the UK.
Statement of Applcability
The 2019 version of ISO 20252 introduced a requirement to produce a Statement of Applicability to attest to at least one of the standard’s annexes.
Annex A — Sampling including access panels;
Annex B — Fieldwork;
Annex C — Physical observation;
Annex D — Digital observation;
Annex E — Self completion;
Annex F — Data management and processing.
ISO 20252 Certification
Organisations can demonstrate their compliance to the standard by obtaining Accredited ISO 20252 Certification which requires an impartial third-party audit consisting of a stage 1 document check and stage 2 objective evidence-based assessment.
Benefits of ISO 20252
ISO 20252 is widely recognised in the research industry and can be used in the supply chain to select high quality, ethical suppliers.
In addition, implementing best practices within your organisation helps drive efficiency and reduce errors.
Information Security Management System
Quality Management System