Catalyx SA, the innovation consultancy that helps the world’s best consumer brands make successful innovation predictable, has achieved ISO 20252 Certification across Annex A (Sampling), Annex B (Fieldwork), and Annex F (Data Management and Processing). This milestone was reached following…
ISO 20252, the international standard for Market, Opinion and Social Research, has been gaining traction in the industry. However, unlike the management system standards you might be familiar with, ISO 20252 operates slightly differently. In addition to the core Quality…
ISO 20252 is the international standard for market research and it has six optional annexes to attest to. The first of those annexes covers Sampling including Access Panels. However, the nature of market research companies and the supporting technology has…
Fast-moving consumer goods (FMCG) companies rely on accurate insights to understand consumer behaviour, refine product strategies, and maintain a competitive edge. To ensure the quality of those insights, many FMCG companies are requiring their market research suppliers comply with ISO…
The Market Research Industry is international, with organisations often conducting fieldwork across many different countries and cultures. This means that data collection devices such as surveys (and their responses) can often need translating into the client’s language in order to…
