New York based Market Research firm, Insights Driven Research (IDR) has achieved ISO 20252 certification with ANAB accredited body CIRQ; and support from Assent Risk Management: Congratulations!
Implementing ISO 20252
Insights Driven Research (IDR) worked with Assent to implement processes to ISO 20252, the international standard for market, opinion and social research. The project began with a detailed gap analysis exercise incorporating colleagues from the UK, US and Pakistan, and then progressed to developing a full quality management system that met the requirements of the standard and supported IDR’s research activities.
Later in the project, Assent provided internal audits of the system ensuring IDR were completely ready for the external certification audit process.
A Practical Approach to Implementation
Assent consultant Robert Clements supported IDR throughout the implementation process. This began with a gap analysis to assess existing processes against ISO 20252 requirements and identify areas that needed attention.
We then supported the implementation by developing draft documentation, drafting the Quality Management System (QMS) Manual and carrying out internal audits, which helped IDR prepare its management system for the certification process.
Achieving ISO 20252 Certification
Following the implementation work and internal audits, we supported IDR during the stage 1 pre-audit, later handing-off the QMS directly to IDR who competently navigated the stage 2 audit resulting in successfully passing its external ISO 20252 certification with CIRQ!
Congratulations to the IDR team on this achievement!
Consultant Comment:
“This was a complex project across multiple time-zones but IDR’s commitment to quality, compliance and improvement remained steadfast, and with our support, I’m delighted to see them successfully achieve ISO 20252 certification with CIRQ, a leader in market research assurance.” – Robert Clements, Consultant, Assent.
Client Comment:
“We had a great experience working with Assent throughout our ISO 20252 certification journey. Their guidance during the QMS implementation, internal audits and Stage 1 preparation gave our team a strong foundation and the confidence to take ownership of the system. By Stage 2, we felt well prepared to navigate the process independently and were proud to achieve certification with CIRQ.” – Alejandro Aivar, CEO & Co-Founder, Insights Driven Research, LLC
Need Support with ISO 20252?
Whether you’re looking to understand the requirements of ISO 20252 or need support with implementation, documentation and internal audits, Assent Risk Management can help.
Contact us today to discuss your ISO requirements.

