Why is Participation Reassurance so Important in ISO 20252:2019

ISO 20252 is the international standard for Market Research Services, covering both quantitative and qualitative research methods.  

A key feature of the standard is Participation Reassurance.

Participation reassurance is crucial in market research, as we discuss below:

It Improves Response Rates 

When people are assured that their participation is valued and that their responses will be used to drive meaningful insights, they are more likely to participate in the research. This ultimately leads to higher response rates and more accurate data.

Builds Trust

Participation reassurance helps to build trust between the researcher and the participants. When participants feel that the researcher respects their opinions and values their time, they are more likely to trust the researcher and provide honest and accurate feedback.

Quality Data

When participants feel reassured about their participation, they are more likely to provide thoughtful and detailed responses. This ultimately leads to higher quality data, which is crucial for making informed business decisions.

Ethical Considerations

Researchers have an ethical responsibility to ensure that participants feel comfortable and safe during the research process. Participation reassurance helps to create a positive and respectful environment for participants.

How ISO 20252:2019 Helps Reassure Clients & Participants

Overall, ‘participation reassurance’ is essential in market research because it leads to higher response rates, better quality data, and helps to build trust between the researcher and the participants.

ISO 20252 the international standard for Market Research services helps organisations demonstrate their commitment to providing a high quality and ethical Market Research service.

This can provide a competitive edge when winning business and sets a framework for conducting the research.

Organisations can use the ISO 20252 Certification mark after completing the two stage assessment process with an impartial ISO 20252 certification body.

Robert Clements
Robert Clements
Articles: 287