In-Home Use Tests (IHUTs) are a research method in market research where consumers are provided with products to use in their own homes over a specified period.
The purpose of IHUTs is to gather authentic feedback on how consumers interact with and perceive a product in a real-life setting, as opposed to a controlled laboratory environment.
Participants are asked to provide feedback on various aspects, such as product usability, effectiveness, satisfaction, and potential improvements. IHUTs are valuable for testing consumer goods like food, personal care items, household products, and more, providing insights into how a product performs under everyday conditions.
This feedback helps companies refine their products, improve consumer experience, and make informed decisions before a broader market release.
Many market research companies adopt the ISO 20252 standard due to supply chain requirements. Assent Risk Management has expert consultants who can help you implement the requirements and achieve ISO 20252 certification.
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